All you teenagers out there who wanted to own a mobile phone but were worried about those bills should stop worrying now as a new service is being launched in U.K aimed at teenagers which offers free calls and texts. Aimed at people between the ages of 16 to 24 the service called Blyk is stated for a launch in summer. The company has even entered into advertising deals with big names such as Buena Vista, Coke and L’Oreal for this purpose. It is being said that Orange would be running this service on their network.
Mobile advertising is surely expected to get a jump with this service. While signing for the service you will have to state your likes and dislikes and depending on your preference the advertisers will prepare their campaigns but they would have to be really careful to avoid annoying the people with the ads.
Details regarding the service have still not been revealed but I think that teenagers would surely not mind the mobile advertisements till they are able to receive their free daily dose of calls and messages.
Via guardian
