Google is now taking one more step further in expanding its online advertising business by delivering ads into mobile devices. Online search leader, Google is hoping to make money from the expanding audience by allowing them to surf the web when they are away from home or the office.
Google’s new service, called ‘AdSense for Mobile’ will establish mobile phone advertising network in which Google will match ads with the content of mobile web pages. With the ‘AdSense for Mobile’ service, any website which is accessible through a Mobile web browser would be able to participate in Google’s vast advertising network.
Google will now partner with the mobile ads to provide a wide range of content on mobile phone or other mobile devices. As customer will click on the ad, the advertiser will pay Google a fee, which Google will share with the publisher of the mobile web page. Google will offer the mobile AdSense network for publishers of 13 countries, including the United States, England, Germany, Spain, China and India.
Google and its major its rivals Yahoo! and Microsoft are also trying to expand their ad platform and other services in the mobile market. Other Internet giant AOLTime have created advertising networks for mobile phones.
Image: Tetually
