Japanese are leading their way in the direction of mobile payment solution. Now Japanese people will use their mobile phone to pay their bills of McDonalds. Japanese mobile phone operator NTT DoCoMo announced that the company has teamed up with McDonalds to offer electronic bill payments and special offers for mobile phone users. McDonalds will use the company’s mobile phone services to distribute e-Coupons and gather customer information for marketing. The company is expecting to send e-Coupons through email or having customers access its website from their mobile phones. This joint venture will benefit both companies to track their customers and their eating habits. NTT DoCoMo has already set up a service, which allows customers to use their handsets as a credit card. According to Eiko Harad, President of McDonalds, this joint venture will improve the company’s services. The company is also cooperating with KDDI Corp. and Softbank Mobile Corp. to provide e-Coupons across the country.