Location based Services

Information based on location of a consumer and services derived with such data are termed as Location Based Services. These services would be based on weather, traffic, events, hostels, petrol pumps and other facts on a convenient interface.



Now day’s mobile operators are giving Cell ID, which is free of cost to their customers. This information can further used in other services like, information on shops, restaurants, ATM. Global Positioning system is a satellite-based technology. It provides the accurate location in any weather to customers.



As the operators are upgrading their 3G networks, the demand of location-based services are increasing day by day.



The Location-based service is raised in market due to following reasons:



1. Faster 3G networks

2. Stable position determining technologies

3. Enhanced handset capabilities

4. Increased user acceptance of data relevant services



According to ZDNet research, that LBS have a market of around $771.9 million by 2010. Asia Pacific is in number one position, Europe and North America are in second and third respectively.



Via: CIOL