The mobile phone giant, Nokia and software giant, Microsoft have extended their cooperation to promote the use of wireless entertainment. Nokia will use Microsoft’s copy protection software, named PlayReady technology into the Nokia 60 and Series 40 mobile device platforms.
Nokia will license Microsoft’s PlayReady digital rights management (DRM) technology to boost the use of wireless entertainment, like like music and videos. Microsoft’s PlayReady is a new content access technology, which makes easy for content owners and service providers to deliver most types of digital content in a flexible manner.
As a part of the agreement, Nokia and Microsoft will also cooperate on expanding and simplifying customers services for accessing, experiencing and moving digital content by using mobile devices. Nokia will allow content owners and service providers to offer digital content for an increased base and also enable more flexible models like renting content.
The PlayReady is designed for digital entertainment services, devices and applications, especially focused to fulfill the needs of mobile operators, service providers and device manufacturers. The technology supports a variety of business models, which can be applied to almost any type of digital content like music, video, games, ringtones and images. It also supports range of audio and video formats and Windows Media Video.
According to Sebastian Nystrom, a director at Nokia’s technology unit, PlayReady will be the key component to offer such services to consumers.
Image Credit: Fonearena & Devlib
Via: Washington Post
