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Obopay is expanding its market by adding new mobile merchant and providers. The first comprehensive mobile payment service provider in US, Obopay has added several new mobile service and application providers to expand its market.

Obopay’s Mobile Merchant Platform transforms the mobile phone as a complete package for marketing, merchandizing and point-of-scale device for more efficient. Through Obopay’s Mobile Merchant Platform, mobile application providers can integrate with the platform to engage customers through mobile phones. Even it also promotes an endless variety of offerings, digital as well as physical. The company has added new mobile service providers, which are given below:

Xringer Inc., mobile recycling program RIPMobile: It is utilizing Obopay to provide retailers, operators and leading brands with the ability to deliver Web-based storefronts on mobile devices. Obopay also enables shopping, purchasing and point-of-sale mobile marketing directly from consumers’ mobile phones.

Online marketplace provider Chegg.com: Chegg uses Obopay to pay its nationwide network of student representatives. Obopay is also used by these student reps to buy and sell goods on college campuses.

Mobile gaming platform developer Exit Games: Exit Games incorporates Obopay at Neutron multiplayer mobile gaming platform. Exit Games can enable developers and publishers to provide in-game micro-billing and transactions. This allows publishers to merchandize additional content to users playing games on their mobile phones.

Mobile search and advertising firm 4INFO: 4INFO, a mobile search, publishing and advertising company is working with Obopay to allow its advertising partners to sell goods and services from within SMS-based advertisements.

Obopay CEO Carol L. Realini,

Every business should be thinking about how they can connect with the consumer via the mobile phone. The mobile phone is about to become a powerful transactional device offering consumers the easiest and fastest way to pay for what they want, whenever they want. The time for merchants to take part is now.

Image Credit: FLY TIP

Via: Digital 50