According to industry experts, text messaging is still main source of mobile data communication. Short messaging service is a good source for generating revenue.
Since voice messaging service generates less revenue due to high cost. Therefore, mobile operators are finding new mobile application services to keep their customers. One simple solution is that to offer voice greetings or templates on birthdays and wedding anniversaries with text messages.
This will allow customers to use their mobile handsets more than their PC. Users will use their mobile phones for online chatting through instant messaging and sending e-mails.
According to head of telecom research at consultancy Frost and Sullivan, Teyew Sin Siew, approximately 13 Asia-Pacific markets are generating 20-90 percent revenue from text messages.
Via: The Peninsula
