Though mobile phones are now a common accessory for most adults, only half of the people aged under 18 have one. Wireless phone companies are doing their best to exploit that mushrooming market. Literally all the major carriers have launched what is known as ‘family’ plans or even special wireless services like Boost Mobile to woo young customers.



The Business Online has a very interesting story on this highlighting what the wireless company analysts and bosses have to say in this regard. They have actually said what we had known all alone and yes, targeting the youth makes really good business sense.



The four points that are highlighted are:



1. There’s no actual loyalty in the marketplace

2. Fifty percent of teens are downloading content on a regular basis

3. Teens tend to use cell phones more often than adults

4. There’s much higher adoption at younger age levels



Via: The Business Online