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Yahoo! debuts mobile services for publishers


Posted on: February 11th, 2012 by admin
 

Day by day Yahoo! is offering new services for its customers. Now, Yahoo! has launched new suite of services, named Yahoo! Mobile Publisher Services, which allow publishers to monitor their content on their mobile phone. The new suite of services will enable publishers to increase the discovery, distribution and monetization of their content on mobile phones. Publishers can access Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit. The main goal of this initiative is to increase the growth of mobile content to benefit publishers and advertisers. Yahoo! has launched four services under the Yahoo! Mobile Publisher Services, which are given below: 1) Yahoo! Mobile Ad Network: This service will enable mobile publishers to syndicate advertising served on their mobile content and services. The new services will enable publishers to choose the ad formats, what they want to run on their mobile content. The global leader in mobile and broadband television and music services, MobiTV, Opera, the leading provider of Web browsers for mobile devices, and go2, the leading location-enabled mobile content network in the U.S are leading partners to launch the Yahoo! Mobile Ad Network. 2) Yahoo! Mobile Content Engine: This service will enable publishers to publish their content and bring them among Yahoo!’s mobile audience. The service will also enable publishers to make their content like listing of articles and integrate them into Yahoo! OneSearch. 3) Yahoo! Mobile Media Directory: This service will enable publishers to make their mobile media content accessible directly through Yahoo!One Search. Publishers can also submit a catalog of their content like ringtones, games, videos and applications. Yahoo! Mobile Media Directory will also combine Yahoo!’s editorial expertise, and the power of ratings and reviews from the Yahoo! Community to discover mobile media. 4) Yahoo! Mobile Site Submit: This new service will provide information about their mobile site like relevant tags and description about their mobile site. Even they can ensure that there sites are indexed accurately. Yahoo! is offering this service in 19 countries including Argentina, Brazil, Canada, France, Germany, Indonesia, India, Ireland, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, UK, US and Vietnam.


 
 
 
 

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