Now mobile phone user can operate any mobile phone or digital media player while traveling also. Ford has launched new factory installed, in car communication and entertainment system. The Ford Motor Co. has partnered with Microsoft to launch in-car communications and entertainment system named, Ford-exclusive technology. The Ford exclusive technology is based on Microsoft Auto software called Sync, which allow user to operate any mobile phone or digital media player by using voice commands or the vehicle’s steering wheel or radio controls. The device is connected through Bluetooth for wireless connection of phones. The Sync software seamlessly integrates the vehicle with portable electronic devices. Ford will incorporate the technology in all Ford, Lincoln and Mercury vehicles. The software, Sync has following features: 1) Voice-activated, hands-free calling: User can simply press the ‘Push-to-Talk’ button on the steering wheel and then user can tell the name of the person, whom they are calling. Sync will automatically connect the name of that person by using mobile phone’s contact list. 2) Uninterrupted connections: User can talk while traveling also by simply touching the telephone button on the steering wheel, Sync will automatically connect to a Bluetooth phone. 3) Audible text messages: Sync will automatically convert the text messages from your mobile phone into audio version. The system can also allow user to reply with any of 20 predefined responses. 4) Voice-activated music: Sync will automatically browse music collection from your digital media player, mobile phone or USB drive by album, artist or song title by using voice commands. 5) Ring-tone support: For support phones, Sync will automatically play personal ring tones to identify the caller. 6) Automatic phone-book transfer: Sync will automatically and wirelessly transfer the names and number in a mobile phone book. 7) Advanced calling features: Sync has advanced features also like Caller ID, call waiting, conference calling, a caller log, a list of contacts, a signal strength icon, and a phone battery charge icon, which all are shown on the radio’s display screen